// Site data
const SITE = {
  name: "Maitree Mervana Parekh",
  short: "MAITREE",
  bio: [
    "Maitree is an investor and builder at Acrew Capital, partnering with founders at the earliest stages.",
    "She believes imagination and creativity can be used to challenge the status quo — and in technology's power to help people live better, fuller lives.",
  ],
  socials: [
    { label: "Twitter / X", href: "https://x.com/maitreemervana" },
    { label: "LinkedIn", href: "https://www.linkedin.com/in/mmervana/" },
    { label: "Acrew", href: "https://www.acrewcapital.com/team-members/maitree-mervana" },
    { label: "Substack", href: "https://tinkeringnewsletter.substack.com/" },
    { label: "Email", href: "mailto:hello@example.com" },
  ],
  essays: [
    {
      slug: "agentic-commerce",
      title: "Agentic Commerce as The New Frontier",
      date: "2024",
      venue: "Acrew Perspectives",
      external: "https://perspectives.acrewcapital.com/p/a-commerce-evolution-agentic-commerce-as-the-new-frontier-27a4c855a778",
      excerpt: "On how autonomous agents are restructuring the way buyers find, evaluate and pay for things — and what it means for the next generation of commerce infrastructure.",
      body: [
        { type: "p", text: "The web was built for humans pointing and clicking. The next layer is being built for software that reasons, plans, and acts on our behalf. Agentic commerce is the bet that the buyer of tomorrow is not a person scrolling a product page — it is an agent traversing a graph of APIs, prices, reviews, and constraints, returning with a decision." },
        { type: "p", text: "This sounds abstract. It is not. The shape of it is already visible: travel agents that book multi-leg trips against a budget, shopping agents that comparison-buy across marketplaces, procurement agents that negotiate with vendors. Each of these is an unbundling of an experience that used to be a session in a browser." },
        { type: "h2", text: "Three shifts" },
        { type: "p", text: "First, identity. An agent acting on your behalf needs to prove it is you, but with constraints. We need a vocabulary for delegation that the web does not yet have." },
        { type: "p", text: "Second, payments. Card networks were designed for a buyer pulling out a wallet, not for software issuing thousands of micro-purchases on a schedule. The rails will need to absorb a different access pattern." },
        { type: "p", text: "Third, trust. When a person buys something and regrets it, there is a story. When an agent buys something on your behalf and you regret it, the question of recourse is wide open." },
        { type: "blockquote", text: "The companies that win this wave will not be the loudest. They will be the ones who treat agents as first-class users." },
        { type: "h2", text: "Where I'm looking" },
        { type: "p", text: "I'm spending time with founders rebuilding the merchant stack from the ground up — not retrofitting old checkouts but assuming, from day one, that the customer might be code. The infrastructure layer here is wide open and the prize is large." },
        { type: "p", text: "If you're building in this space, I would love to talk." },
      ],
    },
    {
      slug: "brands-new-web",
      title: "Brands in a New Web Paradigm",
      date: "December 2021",
      venue: "Medium",
      external: "https://maitreemervana.medium.com/brands-in-a-new-web-paradigm-december-2021-cbdd73622f6d",
      excerpt: "A meditation on what brand means when ownership, community, and product blur into the same thing.",
      body: [
        { type: "p", text: "A brand used to be a promise pressed into a logo: that the soap inside the box would be of a certain quality, that the shoes would last a season, that the bank would still be there tomorrow. The promise was one-way. The customer received it." },
        { type: "p", text: "We are entering a paradigm where the most valuable brands are the ones that hand the promise back to the people who hold them. They are not audiences. They are participants." },
        { type: "h2", text: "From audience to membership" },
        { type: "p", text: "The strongest communities I see right now do not have customers. They have members. The distinction is not semantic. A customer transacts; a member contributes. A customer churns; a member shows up on Saturday to help moderate the Discord. The brands that figure out how to convert one into the other compound at a rate that traditional marketing cannot touch." },
        { type: "p", text: "This requires giving up some control. The brand stops being a thing the company owns and becomes a thing it tends. That is uncomfortable for a marketing team trained to defend a wordmark. It is liberating for a community that has been waiting to be trusted with the thing they already love." },
        { type: "blockquote", text: "The future brand is less of a billboard and more of a campfire." },
        { type: "h2", text: "What this means for builders" },
        { type: "p", text: "If you are building consumer products today, the question is not how to acquire users. It is how to design the smallest possible loop in which a user becomes a participant becomes an owner becomes a recruiter. The companies that solve this loop early will look unreasonable for a while and then obvious all at once." },
      ],
    },
  ],
  projects: [
    // To swap the animated placeholder for real media, add a `media` field:
    //   media: { type: "image", src: "assets/demo.gif", alt: "Demo of …" }
    //   media: { type: "video", src: "assets/demo.mp4", poster: "assets/demo.jpg" }
    // Drop the file in personal-website/assets/. Omit `media` to keep the placeholder.
    { slug: "p1", title: "Project One", desc: "A short description of a thing I built or am tinkering on. Replace this card with a real GIF when ready.", anim: "pulse" },
    { slug: "p2", title: "Project Two", desc: "A weekend hack — placeholder for a screen recording or animated demo.", anim: "grid" },
    { slug: "p3", title: "Project Three", desc: "Another small experiment. Drop a looping mp4 or gif into the media well.", anim: "bars" },
    { slug: "p4", title: "Project Four", desc: "Coming soon — placeholder card.", anim: "pulse" },
  ],
};

window.SITE = SITE;